Ecommerce marketing plays a crucial role in the success of your Amazon PPC campaigns by creating a cohesive and conversion-friendly ecosystem around your products. Strategies such as off-Amazon traffic generation, social media promotions, influencer partnerships, and email marketing help drive external traffic that can boost product rankings and sales velocity. Meanwhile, consistent b... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success