A/B testing is a powerful tactic in Amazon PPC marketing, enabling advertisers to make data-driven decisions that enhance campaign performance. By systematically testing variations of headlines, images, ad copy, and keyword strategies, marketers can identify what resonates best with their target audience. For example, testing different product titles or main images can reveal which ve... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa