Customer acquisition costs (CAC) are a vital metric in Amazon PPC advertising because they directly impact profitability and campaign efficiency. By understanding how much it costs to acquire each new customer through paid ads, sellers and agencies can better evaluate the return on ad spend (ROAS) and adjust strategies accordingly. High CAC may indicate inefficiencies in targeting, ke... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk