Understanding keyword match types is critical for smarter Amazon PPC marketing, as it directly influences ad visibility, targeting accuracy, and budget efficiency. Amazon offers three main match types—broad, phrase, and exact—each serving a distinct purpose. Broad match casts a wide net, showing ads for variations and related terms, ideal for discovery and brand exposure. Phrase match... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk