This study aims to analyze and identify the factors influencing purchase intention in Korean merchandise with the mediation of brand equity. The object of this study is to respondents aged 15-26 years and the average is still in school and already working who intend to buy Korean merchandise. The independent variables used in this study are entertainment. interaction. https://www.ngetikin.com/deal-time-Orange-Zinger-Tomato-Container-Cherry-Tomatoes-Lycopersicon-Esculentum-5-Seeds-mega-super/