- Delivering ‘high-quality’ outcomes => giving results that would match the user’s intent much more carefully. About the draw back, If your informational good thing about the rich snippet satisfies the user's search question, it would do away with the need to click via for further more engagement. Take note: https://addons.prestashop.com/nl/seo-zoekmachineoptimalisatie-vermelding/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html