With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad. RTB with its precise targeting has made online advertising https://relatriosdedesempenho86527.blogoscience.com/34621468/new-passo-a-passo-mapa-para-publicidade-digital