Customers vs. Consumers The phrases "customer" and "client" are virtually synonymous and in many cases are employed interchangeably but there is a slight variance. Agreeing what variety the adjust should get, the aims on the change plus a eyesight that describes a far better potential Critical milestones in business transformation https://businesssmash.com/embracing-business-agility-a-customer-centric-approach-to-agile-and-business-transformation/